Unleash the Power of Pinterest to Maximize Your Website Traffic for FREE

Pinterest has emerged as a powerful visual discovery platform, attracting millions of users daily. With its emphasis on stunning visuals and organized thematic boards, Pinterest offers a unique opportunity to repurpose and leverage existing Instagram content. Let’s explore seven effective strategies to make the most of your Instagram content on Pinterest to drive more traffic, increase engagement, and get in front of your ideal client. .

01 | Choose Engaging + Relevant Instagram Posts

When selecting Instagram posts to repurpose on Pinterest, prioritize visually appealing and high-quality content. Look for posts that have received high engagement and resonate with your target audience. Additionally, consider the relevance of the content to the Pinterest community, as it plays a crucial role in attracting users to your pins. Aim for inspiring content that provides a solution. 

02 | Optimize Images for Pinterest

Pinterest's aesthetic nature demands optimized images for maximum impact. Aim for vertical images as they tend to perform better on the platform. Follow the recommended image dimensions and aspect ratios to ensure your pins display well. 


The recommended image dimensions for Pinterest are typically 1000 pixels wide by 1500 to 2100 pixels tall. As for aspect ratios, Pinterest recommends using a vertical or portrait orientation, with an ideal aspect ratio of 2:3 or 1:2.1. This format allows your pins to be displayed optimally in users' feeds, maximizing their visibility and engagement. 

To capture attention, create visually striking images with clear and concise text overlays, compelling users to explore further.

03 | Craft Keyword-Rich Descriptions

Pinterest functions as a search engine, so optimizing your pin descriptions with relevant keywords is essential. Write concise and engaging descriptions that accurately reflect the content. Research popular keywords related to your niche and incorporate them strategically. Additionally, utilize relevant hashtags to increase the discoverability of your pins and attract a wider audience.

Not sure how to find popular keywords?

My #1 SEO hack is to utilize Google search results to tell you exactly how people are searching for the topic you’re talking about. 

3 Steps to Finding Popular Keywords for Pinterest for FREE: 

  1. Google the general topic your pin is about and see how the first 3 results refer to it. 
  2. Search the general topic you pin is about on Pinterest and read the first 8 pins titles and descriptions to see how the topic is referred to. 
  3. That list of terms you grabbed are your keywords. Use those terms in your titles and descriptions when creating your pins. Don’t forget to add an alt tag! 

04 | Create Attractive Pin Titles

Crafting compelling titles is crucial to capturing the interest of Pinterest users. Your pin titles should be descriptive, catchy, and aligned with the interests of your target audience. Consider incorporating relevant keywords while maintaining a sense of intrigue. Effective titles entice users to click and explore the content further, driving engagement and increasing visibility.


05 | Curate Thematic Boards

Organizing your Pinterest boards around specific themes or topics enhances user experience and attracts a targeted audience. This is a great way to apply your content pillars! Create boards that align with your Instagram content and the interests of your followers. Aim for a cohesive and visually appealing arrangement of pins within each board. By curating thematic boards, you provide users with a clear understanding of your brand and increase the chances of them engaging with your content. You can organize your pins into these boards to create an aesthetically pleasing, easy to navigate experience with your brand. 


06 | Cross-Promote between Instagram + Pinterest

Cross-promotion between Instagram and Pinterest allows you to leverage the strengths of both platforms. Share your Pinterest pins on Instagram stories, directing your followers to your Pinterest account with a link to follow you there. Alternatively, include Pinterest links in your Instagram captions to encourage users to explore further. By promoting your Pinterest presence to your Instagram audience, you can drive traffic and engagement on both platforms, expanding your reach and brand visibility.


07 | Engage with the Pinterest Community

Active engagement with the Pinterest community is crucial for building relationships and expanding your reach. Spend 1 hour a week commenting on and sharing relevant pins, demonstrating your interest and expertise. Follow influencers, brands, and users with similar interests to stay updated on trends and foster connections. By engaging with others, you increase the chances of them reciprocating, resulting in greater visibility and engagement for your content.


By implementing these seven strategies, you can effectively leverage your existing Instagram content on Pinterest. 

  1. Select engaging and relevant posts
  2. Optimize images 
  3. Craft keyword rich descriptions
  4. Craft attractive titles
  5. Curate thematic boards
  6. Cross-promote between platforms
  7. Engage with the Pinterest community 

By doing so, you will maximize your reach, increase engagement, and drive traffic from Pinterest to your website or Instagram account. (We recommend driving everyone to your website to leverage existing content even further!) 

Remember to always include calls-to-action throughout your content to capture leads as users begin to experience your brand! Embrace a holistic, multi-channel brand strategy to establish a strong online presence and achieve long-term growth for your brand.

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