brand transformation + website design

brand transformation + website design

When I initially connected with this client, our work was primarily focused on SEO for their retail business. At the time, they were relying on paid social media ads to sell their products, felt like they weren't getting the results they wanted and were spending more than they wanted to. 

They had recently moved their website to Shopify from another popular retail platform, had no SEO strength and very little site traffic. 

After a few weeks of working together, we determined they needed to establish their brand in order to step into the price point they wanted to sell at. 

At the time, their brand looked like many other boutique brands - hot pink, various fonts, unrefined imagery and no intentional strategy.

It's not your price that people don't want to pay. It's the fact that your brand is positioned in a way that does not allow you to sell at the price point you desire. 

What we did:

  • They went through my signature branding workshop to uncover the deep rooted why behind their business. 
  • We learned that their purpose was much larger than just selling clothing. It was an embodiment of their desire to spread confidence and light to the women they served. 
  • We re-defined their brand with a new logo, color palette and fonts to elevate the appearance and help them stand out in the saturated boutique world. 
  • We established a digital strategy that outlined how their brand will show up on various marketing channels such as Intagram, TikTok and Pinterest to attract their ideal clients. 
  • We helped them outline their email marketing strategy for each of their ideal client personas, including strategic drip campaigns and customer experience efforts that keep the personal touch of their brand alive while automating the task to save them time. 
  • We taught them how to use AI to streamline their content creation process without thinking so hard. 
  • We supported them through a website redesign leading the branding efforts to ensure their brand was showcased in an elevated and impactful way. 
  • Finally, we applied our SEO strategy to their newly designed website and wrote their optimizations in a brand-focused way that speaks to their ideal client when they're searching for something they offer. 

The Results:

In 8 weeks, this client had:

  • A gorgeous brand 
  • 137% increase in website traffic to date 
  • 402% increase in keywords ranking
  • 300% increase in keywords ranking on page 1
  • 151% increase in Organic (aka FREE) Traffic
  • 131% increase in Conversions (Sales)
  • Improved their Organic Social Media Strategy to let people get to know their brand on a deeper level - which led to a 340% increase in Organic (aka FREE) Social Traffic 

What Package They Bought: 

The Signature Brand Strategy + SEO Strategy + The Maevan Method

What the Client is Saying: 

"You captured our story perfectly."

"Our mission statement made me cry!"

"I think I did it!" 

A Peak Behind the Curtain

Adalynn Grace Color Palette Sample

 

Adalynn Grace Brand Guidelines Sample
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