brand design + website build

brand design + website build

As a sister brand to Adalynn Grace Boutique, the team at The NoAlan event venue came to us needing a brand definition and a website build. 

They own an event venue that is nestled below their retail space. The space is a gorgeous indoor + outdoor event space with plenty of room for guests to mingle and create lasting memories. 

When we started working together, they weren't marketing the event space at all. The bookings they had were made through local connections and friends. They wanted to position their event venue as an upscale wedding venue that's the perfect destination for couples looking for a venue between Atlanta, GA and Birmingham, AL.

Since their boutique space is housed on the second floor of the building, we decided to create a family of brands that would showcase the family of brands housed in this building. 

Both businesses - The NoAlan and Adalynn Grace Boutique are named after the client's children, so creating a family of brands was not only fitting for the overall business strategy, but very "on-brand" for the family themselves. 

What we did:

  • We did a deep dive into the client's existing business and long-term business goals during our branding workshop. 
  • We determined that The NoAlan needed to establish a high-end brand identity that would allow them to charge the rental fees that were competitive in the marketplace. 
  • This is when we decided to create a family of brands that correlated in design, yet had their own unique look + feel. 
  • We designed their brand from the bottom up by identifying their mission, selecting a refined, welcoming color palette and designing a logo that resembled the Adalynn Grace Boutique logo with a bit of flare. 
  • We built a website on the Wix platform that will help the client showcase their venue and package offerings while automating the booking process. 
  • We added a wellness section to the website to showcase the esthetician and massage therapy services offered in the building - positioning the event venue as the perfect place to get ready for your big day and host the celebration of a lifetime. 
  • Finally, we applied an SEO strategy to make the site as discoverable as possible as we work to improve the overall domain authority. 

The Results:

  • A high-end brand that allowed the client to charge 300% more for their average booking fee. 
The NoAlan Event Venue Logo Design
  • A beautiful website with a great User Experience that allows the event venue to be discovered in search and automate the booking process. 
The NoAlan Event Venue Website Design
  • An established point of sale system that allows the internal processes to be automated and easy to manage. 
The NoAlan Event Venue Point of Sale Booking System
  • The creation of a family of brands that resemble each other while maintaining their own unique identities.
The NoAlan & Adalynn Grace Boutique Family of Brands

What Package They Bought: 

The Essentials Brand Design + Custom Website Design + SEO Strategy 

A Peak Behind the Curtain: 

Their website created a visual representation of their brand and tells the story of their overall mission and how the event venue came to be. 

The NoAlan Website Preview
The NoAlan Booking Page Preview

Their logo design showcases their upscale vibe inspired by French influence while maintaining a welcoming feel. 

Their color palette is a combination of warm, elevated neutrals that allow the photography of events hosted at their venue to shine. 

The NoAlan Event Venue Brand Guide Sample

 

What the Client is Saying: 

"This website changed the way we run our business."

"I don't have to be the secretary anymore!" 

"The logo is a great representation of us, using the Fleur de Lis symbol as a tribute to growing up in the south and our venue's unique French-inspired feel." 

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