brand design + multi-channel marketing strategy

brand design + multi-channel marketing strategy

I met Julia through an online business coaching program we were participating in. She's a powerhouse CEO who owns a high-end power-lifting gym in Seattle that helps everyday people like me and you get stronger and healthier by teaching them achievable wellness habits and strength training workouts to build their best life. 

As we got to know each other, we started talking about her brand and how she had worked with branding professionals in the past but hadn't felt connected to the brands they designed for her. There wasn't anything specific she didn't like about her brand, it just didn't feel right.

As a busy entrepreneur, she doesn't have the time to manage her social media presence or her website so she relies on marketing partners to help her create content and maintain her brand digitally. She was noticing that each social media manager that she hired managed to create their own version of her brand - all of them feeling misaligned and not letting Julia's personality shine. 

So, we partnered to redefine it. 

What we did:

  • We took Julia through our signature branding workshop to uncover pieces of her unique story that weren't being told. 
  • Then, we designed a bold and impactful brand that visually represents who she is as an individual AND the feelings she wants to evoke from her ideal client. 
  • From there, we established her brand identity and refreshed her existing social media presence, website and brand collateral to reflect her new brand. 

The Results:

  • A STUNNING brand that makes a bold statement the minute you see it. 
  • A higher-end, elevated brand presence that better reflects her expertise and what it's like to train with one of Seattle's best personal trainers. 
  • A refreshed website with a bolder, more impactful feel.
  • A streamlined customer journey designed to bring leads into her sales funnel to promote her group program. 
  • Beautifully redesigned Canva templates that not only elevate her brand, but stand out on social media. 
  • A strategic multi-channel marketing strategy designed to use her existing content on other channels to get more eyes on her brand without creating more content. 
  • She learned how to use AI to generate on-brand content quickly, then apply it to Canva templates at the tap of a button - streamlining her content creation process and giving her time back. 
  • She has the tools she needs to effectively delegate social media management and general brand design with her brand guidelines. 
  • An organized Canva account with a variety of custom, on-brand templates that give her a variety of designs she can get creative with. 
  • Confidence in learning how to use Canva, how to apply her brand and how to strategically market her business after our 1:1 brand coaching. 

What Package They Bought: 

The Signature Brand Strategy & Coaching + Additional Canva Designs 

A Peak Behind the Curtain: 

We redesigned her brand to create a high-end, impactful presence that's a true representation of who she is. 

Julia Nicole Fit Brand Guidelines Sample

BEFORE:

Julia Nicole Fit - Before Brand Design

AFTER:

Julia Nicole Fit - Brand Redesign AFTER
We designed her free downloadable guide to bring more leads into her sales funnel. 
Julia Nicole Fit - Freebie Design Sample

We gave her feedback on every design she created during our coaching window, allowing her to improve her social media presence. 

We redesigned her website to showcase her new brand, all of her offers and bring more leads into her funnel.

What The Client is Saying:

"You are so so so so so helpful beyond all reason."

"You're my savior."

"I've been getting compliments already."

"I LOVE THIS SO MUCH."

 

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