Free Guide: How to Optimize a Site Page

Free Guide: How to Optimize a Site Page

Optimizing a page to improve keyword rankings and conversions doesn't need to take a long time. Check out my 8 simple tips to optimize a page in 15 minutes or less and see results!

1. Choose a High Traffic Page

Pick one of your site's pages that gets a good amount of traffic. This could be your homepage, a product page or a blog post. Check your analytics to determine which pages to prioritize. If you use Google Analytics, you can do this by navigating to Behavior > Site Content > Landing Pages. I recommend looking at site traffic for the past quarter to determine what pages to optimize.

2. Identify the Purpose/Goal of the Page

What is this page doing for your business? Is it selling a product? Answering a question? Educating customers about your brand? Once you understand the goal of the page, put yourself in the customer's shoes to determine how you'd land on it.

3. Keyword Research

Now that you know the purpose of your page and how your customer would land on it, start doing some keyword research around that subject. You don't need a fancy keyword research tool to do keyword research. It can be as simple as searching for a few different phrases related to your page and checking out the "people also searched for" portion of the search results. There are also free tools available like WordStream, Ahrefs Keyword Generator, Google Search Console, or Bulk Keyword Generator.

Example: If I'm optimizing the homepage of my website to sell digital marketing services, I'd search for "digital marketing services" to see what other keywords pop up to find my list of keywords.

4. Write a New Title Tag & H1

Using the keywords you identified through your research, write a new title tag and H1 for your page. I recommend following the format noted below:

Title Tag: Primary Keyword | CTA Word, Secondary Keyword, Secondary Keyword at Business Name

Example: Digital Marketing Services | Connect with the Top Digital Marketing Service near Cleveland, OH at Amber Johnson Creative

I reviewed the keywords from the list noted above to write a title tag targeting the generality of those terms. Instead of using hyper-localized keywords like "Brunswick" or "Medina", I generalized to the Greater Cleveland area so I don't corner myself to only one city.

H1: Modified Primary Keyword

Example: Local Digital Marketing Services

You can see how I added the term "local" in front of my primary keyword to differentiate it enough to avoid keyword stuffing.

5. Add Keyword Instances within the Existing Page Content

Now that you have an optimized title tag and H1 for your page, add some keyword instances into your existing page content. You don't need to rewrite the content to work these keywords in.

For example, if I have content talking about "digital marketing" on my homepage, I'd add in instances of "digital marketing near you" or "top digital marketing services" to begin targeting the terms I found in my keyword research.

If your page doesn't have any content on it yet, I recommend writing 2 short paragraphs. 4 - 10 sentences total. Put one paragraph at the top of your page and the other at the bottom.

6. Add at least One Internal Link

Within your content, link to one other page on your website. For example, optimizing my homepage for digital marketing services gives me the opportunity to link to my Services page. Not only does this help the user learn more about the services offered and potentially convert, it also shows Google that my site is internally synergistic and easy to navigate. Bonus: It will strengthen the keywords targeted on the services page if I use a keyword as anchor text.

7. Update CTA Links to Motivating Action Items

Instead of using basic "Learn More" or "Book Now" buttons, jazz it up a bit! How would you talk to this client face to face about your services? Would you ask them to schedule a meeting? Book a consultation? Whatever your real-life call-to-action is, use that on your buttons! Not only does it personalize your brand, it encourages the user to actually click the button!

8. Track Your Progress!!

Once your changes are implemented, note your progress by making an annotation in Google Analytics noting the day changes were implemented or keep an SEO log on a spreadsheet to see the dates changes were added to your site. Then, check in on your keyword rankings over the next few weeks to see if your changes are effective!

Not sure how to check your keyword rankings? SmallSEO Tools offers a free Keyword Rankings checker!

Want More SEO Info?

Check out our SEO Basics Guide for more in-depth information about these basic optimization strategies. 

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