Why You Need a Website For Your Business

Why You Need a Website For Your Business

Many small business owners rely on social media for their company’s digital presence. Social media is a phenomenal marketing tool to help you promote and grow your business! However, it should never be your business’s main digital platform because you don’t own it. 

Imagine this: The Metaverse (Facebook and Instagram) suddenly fail and both platforms disappear into thin air. Your business relied on your Facebook business page to communicate to customers, post sales, collect reviews and note your business hours. Now it’s gone. In the blink of an eye. How do you pivot? 

A website. That’s how. Imagine the internet as a neighborhood. Each website is someone’s house, a homebase for their life. Your website becomes your business’ home online. And it’s yours no matter what happens with the ever changing social media landscape. 

So, why should you consider getting a website built for your business? If the scenario above didn’t convince you, here’s 5 reasons why your business needs a website. 


5 Reasons Why You Need a Website for Your Business

Create Your Home Online 

    Having your own website gives you the freedom to not care what happens in the social media world. Yes, social media is a powerful tool and we encourage you to always use it! But, your website is your business’s digital home. You get to create it to show the very best of your brand and tell customers your story. The best part? It’s yours. 

    Own the Content 

      Technically, the content you post on social is owned by the social platform in a roundabout way. Again, in the case the platform disappears, you’re going to want a different place to show off your brand. Whether it’s displaying a portfolio, selling products and services or showcasing your writing - your website is the place to own your curations. Bonus: You can integrate your Instagram account with most website providers to show all your IG posts on your website in real time! 

      Accurately Provide Business Information

        Have you ever gotten a notification saying someone in internet land recommends your business’s hours are incorrect online? If you haven’t, you’re lucky. This happens all the time on many social platforms because they are designed to benefit the user, not the business owner. Meaning, users can request edits (and the platform can accept them) without full control of the business owner. Having a website allows you to be in full control of your business information like your address, phone number and hours. Your website can be linked to all of your social profiles, giving customers the opportunity to rely on YOU to get the most up-to-date information. 

        Display Your Brand 

          Have you ever felt like you couldn’t really customize your Facebook Business Page or showcase your brand the way you want to on Google? That’s because these listings are templates that offer minimal customization. Sure, you can upload new photos, but it’s tough to truly highlight things like you can on a website. Having your own website gives you the creative control to showcase what’s important to you in a way that fits your brand, not a template. 

          Drive Business with Digital Marketing Efforts

            Once your website is up and running, you can send all of your traffic to it! Advertising on social media? Send them to your website to complete a transaction, collect email addresses, download an article. Start using Google Ads to show up at the top of search results, sending users to your website to find what they’re looking for. The opportunities are endless. 

            Earn Passive Income

            Earning passive income becomes easier when you have a website. There are so many options to earn passive income simply from having traffic to your site.

            How to earn passive income through your website:

            - Allow ads to be placed in the margins
            - Link to affiliate links within your content
            - Set up an Amazon Store and link to it through your content 
            - Connect with brands you love to get discount codes for your readers, then publish content about the products on your site to drive sales and earn money

              Has a website felt out of reach for your business?

              It doesn’t have to be. The team at Maevan Marketing builds affordable, easy to manage websites for small businesses that cost as little as $20/month after the website is built. Schedule a FREE discovery call today to learn how we can help your business build its home online and take the guessing out of your digital presence. 

              More of a DIY'er? We offer 1:1 business coaching and group trainings to help you improve your digital presence and/or launch your business with confidence. 

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