One of the most common misconceptions about starting a business is that Google will just know everything about your business because it’s on your website, so you automatically become eligible to show up when someone Googles you (or what you offer.)
Unfortunately, that is NOT how local SEO works.
Local SEO is a powerful marketing tool that most local businesses overlook.
To show up on Google, you have to be intentional about making your business accessible to Google.
And simply having a website is not enough to do that.
Enter: Local SEO
It’s the easiest way to make your business discoverable online – even if you don’t have a website!
How Local SEO Works:
- Someone searches for something near them
- Businesses with a Google Business Profile are prioritized in search results, giving the consumer the opportunity to interact with the business directly in Google Search.
- Bonus points if you have positive reviews on your Google Business Listing! This helps your business show up higher in search results.
- Consumers scan the results to decide which business solves their problem, then click to get directions to the business, call the business directly, or place an order online.
Why Local SEO Matters:
- 91% of people look up a business online
- 60% of consumers use Google Business to find contact details of a local business
- 1 out of 2 consumers who conduct a local search visit a local store within 24 hours.
- 28% of searches for nearby businesses result in a purchase
- 43% of consumers search online for a brick-and-mortar business before their first visit
- 1 in 4 consumers won’t visit a business they can’t find online
Benefits of Optimizing Your Google Business Profile:
- Increase visibility and reach more customers, especially locally for terms like “xyz near me”
- Increase authority with Google by getting customer reviews
- Show up in local map results at the top of search results so new customers can find your business and get directions in one simple click
- Become the solution to your potential client’s question when they need help with something and Google where to find it
Do I need a Google Business Listing?
Yes! If you’re a local business, you absolutely need a Google Business Listing.
This helps your business show up when people search for things “near them”. It also builds your credibility because 60% of consumers look up business info online.
If your business listing doesn’t show up when they need your address, want to get directions or need your phone number, you miss 100% of those chances to win their business because someone else will show up.
Local SEO is kind of a big deal…
Even if you don’t have a website yet, you can maximize the online visibility of your business simply by creating a Google Business Profile. It’s FREE and so easy to use!!
If you need help getting started, or want to optimize your Google Business Profile with keywords so your dream clients can find you even faster, check out my Local SEO packages!
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