SEO is more than just showing up on Google. Having an SEO strategy for your small business is a game changer for your overall marketing strategy and will make your life so much easier because you’ll confidently know what to say in all of the content you create.
Benefits of SEO for Small Businesses
- Get more website traffic
There’s no point in having a website if no one can find it! SEO helps you build a website that your potential clients (and Google) LOVE.
When Google can understand what your website is about, it’s more likely to show your website as a search result. The more traffic you get, the more valuable your site is to Google.
The higher your site value, the higher you show up in search results. The higher you show up in search results, the more likely you are to get clicked on. The more clicks you get, the more sales potential you have. You get the idea.
- Increase conversion rates
SEO uses keywords to help Google understand what your site content is about. Those keywords come directly from your dream clients because it’s just data of what people type into Google search when they’re looking for something.
When you use keywords on your website, you make it easier for your dream clients to get the answer they’re looking for, faster. Ultimately, SEO will help you bring more qualified traffic to your website so you can improve your conversion rate over time.
- Make your website work for you
When you prioritize SEO on your website, it becomes a lead generating machine that you don’t have to do the heavy lifting for.
Making your website the answer to your dream client’s question makes your business the solution they didn’t know they needed. Your SEO keywords make all of that possible! Plus, they take the guesswork out of what the heck you should say on your website (or in any other marketing stuff) so you can save yourself time AND say the right thing so you connect with your potential clients even faster.
- Have a Blog Content Strategy
Your SEO strategy will outline what types of questions people ask about your niche. You can take those questions and build a blog content strategy out of it so you can stop spending so much time wondering what you should blog about!
Bonus: Your blog posts will become supporting content to your product or service pages, which works to improve your keyword rankings for those service-specific keywords that often lead to a sale, so that time you spend blogging becomes even more profitable for your business!
Double Bonus: You can repurpose those blog posts on social media or Pinterest to get even more eyes on your brand without thinking so hard about what to post!
- Improve Brand Messaging
It can be really hard to know what to say when we’re trying to market our products or services. As the business owner, we tend to forget that other people don’t understand the basics of our business because we know it so well.
Having an SEO strategy will help you nail your brand messaging using keywords so your business becomes more discoverable online AND you’re taking the words out of your client’s mouths (literally) – all because you have a keyword strategy.
These are just a few benefits of SEO!
These are just a few examples of the benefits of SEO for small businesses. But, rest assured that investing in your SEO strategy will pay off in the long run by making your website more effective, your content creation process more efficient and your marketing strategy easier to manage.
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